Amazon Echo Devices Launch

 

Client: Amazon

Year: September, 2019

Amazon Echo has launched four Alexa-enabled devices in September 2019: Echo Dot with the clock, Echo 3rd Generation, Echo Studio and Echo Flex. We created with product demo video, product films, lifestyle photoshoot, offline store creatives and landing pages for each product with market-specific merchandising graphics. While creating the experience we made sure that the projects / photoshoot i) Develop brand-imagery that's compatible across the Echo product range

ii) Ensure a consistent aesthetic language for all variants of the product iii) Create desirability as an affordable high-quality product using lifestyle images iv)Use real-world and real-life props that customers could easily relate to.

Echo Dot with Clock:

Echo Dot (3rd Gen) with clock - New and improved smart speaker with Alexa and LED display. An Alexa-enabled compact smart speaker with similar ID and core feature set as a Echo Dot. The only difference is a ‘7-segment display’ (looks like a calculator screen) enmeshed in the fabric design to show basic information (e.g. time, temp) at a glance. The target audiences were young families and young professionals.

Echo Dot streams music from Amazon Prime Music, Saavn, Gaana, Hungama Music and TuneIn - just ask for your favorite artist or song, or request a specific genre or mood. Search for music by album, decade, or let Alexa pick the music for you. Or wake up to your favorite music by setting a musical alarm. With Amazon Prime Music, you can also create and manage your personal playlist.

Echo Dot can hear you from across the room, even in noisy environments, or while playing music as it has four microphones that use beam-forming technology and enhanced noise cancellation. When you want to use Echo dot, simply say the wake word “Alexa” and it responds instantly.

Use Echo dot to call or message anyone who has an Echo device or Alexa app. Just ask Alexa to make a call to mom or or send a quick message to a friend.

Make your life easier at home. Use your voice to set timers, add items to shopping list, and create reminders. You can also check the news, weather or ask for sports scores, movie showtimes and more.

The LED display shows the time, outdoor temperature or timers. The LED display also has a light sensor that automatically adjusts brightness so you can see the time day or night

Echo 3rd Generation:

 

A smart speaker with Alexa with identical ID and feature set as Lidar, with the exception of the temperature sensor and Zigbee smart home hub. The target audience was new to the category customers who value audio quality but are cost-conscious and don’t want a premium audio solution.

 

Use Echo (3rd Gen) to switch on the AC from the couch or switch off the lights before getting into bed – all without lifting a finger. With “Routines”, control multiple devices at scheduled times or with a single voice command. Echo works with devices such as smart lights and plugs from brands including Philips, SYSKA LED, Oakter, TP-Link and more.

All the benefits of Alexa, now with improved sound and a new look. Just ask Alexa to play music, answer questions, make calls and get information, news, sports scores, weather, and more.

Echo (3rd gen) comes with new premium speakers powered by Dolby to play 360° audio with crisp vocals and dynamic bass response. Use your voice to ask for any song, artist, or genre, and stream music from Amazon Prime Music, JioSaavn, Gaana, TuneIn and Hungama Music.

Use Amazon Echo to call or message anyone who has an Echo device or the Alexa app. Just ask Alexa to place a call to Mom or send a quick voice message to a friend. You can broadcast anything to all your Echo devices. Just say “Alexa, announce that I am heading home” from your Alexa app and your family will know. Instantly connect with other Echo devices in your home, or your closest family and friends.

Make everyday easier: Make your life easier at home. Use your voice to set timers, add items to lists, and create reminders. You can also check the news and weather, or ask for sports scores and movie showtimes.

Echo Studio:

High-end Echo device with Alexa with tweeter, woofer and 3 speakers. Has Zigbee Hub, capable of supporting stereo, Dolby Atmos processing. The target audience was Echo-Alexa enthusiasts who are music lovers, high-income families who are highly social, frequent tech adopters, Echo/Alexa users, and music enthusiasts.

 

Our best sounding Echo ever. Echo Studio creates an immersive, high-fidelity soundscape, wrapping you in studio-quality sound from every direction. Just ask Alexa to play a song, artist, or genre and hear new details revealed in your favorite music. Plus use your voice to make calls and send messages, check the weather, get information, and control compatible smart home devices.

Echo Studio streams music from Amazon Prime Music, Apple Music, JioSaavn, Gaana, Hungama Music and TuneIn - just ask for your favorite artist or song, or request a specific genre or mood. Echo Studio automatically analyses the acoustics of your room and continuously adjusts audio filters to optimize the sound no matter where it’s placed.

Echo Flex:

A compact, cordless Echo that plugs directly into a wall outlet. Croissant offers all the features of Donut, but with a lesser quality speaker, similar to a smartphone. The target audience were existing echo users.

 

Plug it in and use your voice to control compatible smart home devices, make hands-free calls, access instant information and add items to your shopping list. With the built-in USB-A port, you can charge your phone while keeping your Echo Flex plugged in.

Manage compatible smart home devices using your voice. Switch on the lights as you enter your home or turn off the AC as you leave the room, all without lifting a finger. Echo Flex works with devices such as smart lights and plugs from brands including Philips, SYSKA LED, Oakter, TP-Link and more.

Use Announcements to send voice messages to every room with a supported Echo device, or use Drop In as a two-way intercom between rooms. You can also make hands-free calls to the Alexa app or another Echo.

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