Introduction
As a designer and as an Art Director I have, over the years, worked for several reputed national and international brands. From conceptualising, designing, and prototyping profits to curating brand experiences, I have worked across several projects including ad campaigns, websites, user interfaces, brand and visual identity guidelines, apps, product packaging, concept designs, and mentoring talent. As an Art Director, I have taken on increasing levels of responsibility and have proven success in designing and managing campaigns that built engaging and enduring relationships with a diverse set of audiences.
Work Profile
Design Manager, Creative Services - Amazon
Nov 2014 - Present
Hired by Amazon Creative Services/D1 team (Amazon’s internal creative agency. A part of Global Integrated Marketing team) to develop design processes and methodologies for the region, develop skill sets. Was responsible for the initiation of key quality analysis metrics to better streamline the design flow and process and increase user engagement. Played a key role in ensuring collaboration and streamlined access to various internal and external creative teams including marketing, creative, producers, copy-writers, directors, etc. Was a key member of the hiring team that Source-out, Shortlist and Interview potential candidates for Amazon Creative Services
Sr. Art Director - Ogilvy & Mather
Jan 2014 - Nov 2014
Hired by Ogilvy & Mather, Bangalore to conceptualise and create ideas, design process flows, and other creatives (both online and offline) for their clients. Built a multidisciplinary collaboration at a very fast pace, deadline driven environment, working closely with advertising directors, editorial, and production teams. Worked on POS, merchandising, press, outdoor, DM, brochures and digital. Art Directed and designed digital and offline promotional materials including outdoor and print. Undertook 360-degree marketing campaigns featured on social media and was involved in all phases of creative projects from concept to execution.
Sr. Art Director - Saatchi & Saatchi
Jun 2013 - Dec 2013
Hired to develop and art direct advanced visual concepts, themes, and comps for high-impact deliverables and assets.
Lead the development of creative concepts for B2B clients and develop design strategies that align with brand values. Developed clear, concise branding messages by working with the account and strategy teams, copywriters, and the production teams. Drove customer-focused design language in creative briefs, provide art direction for the entire line of online services, and Initiate and lead creative sessions to kick-off projects. Ensured creative quality, consistency, and cohesiveness across all creative executions and continually elevate and innovate custom client solutions that cement the company as a leader in the space
Sr. Executive, Design - Cafe Coffee Day
Jun 2010 - Jun 2013
Hired to work closely with the internal teams to generate and create brand promotional ideas that create and sustain long-term engagement while also matching the business objectives of the organisation. Was responsible for coming up with original creative ideas, including illustrations and infographics. Was responsible for pre and post production quality checks.
Managed and directed photo shoots on time and to budget. Conceptualised, visualised and designed websites, UI for Apps, Marketing collaterals and Brand Identity.
And a few more organisations from Bangalore and Mumbai...
Oct 2005 onwards
Academics
Amazon Australia Launch
Client: Amazon
Year: December, 2017
Amazon announced the launch of Australia marketplace in early 2017 and officially came online in December 2017. Australian online store's launch was its biggest ever international opening with tens of thousands of shoppers visiting the site in one day. Amazon.com.au were higher than for any other launch day in the company's history. Amazon.com.au has the most comprehensive selection of all retailers in Australia. Customers can shop for over 17MM items – ranging from the most popular items from the world's leading brands to unique products that customers can’t find anywhere else – offered at low prices and backed by Amazon’s award-winning customer service. In addition to locally shipped products, Australian customers will also be able to discover and purchase items sold and shipped from Amazon US via the Global Store program.
Shop Anywhere, Anytime
Australian customers can now conveniently shop anywhere, anytime through the Amazon Shopping app, and desktop and mobile browsers. Customers can also track orders, contact customer service, read product reviews, or simply browse Australia’s largest – and growing selection anywhere, anytime.
Customers can download the Amazon Shopping app or visit Amazon.com.au to create an account and start shopping today.
Launch
Amazon india design and country launch team has steered the launch from the starting and took over the entire design phase for Australia launch. We've defined styleguide for every categories and worked with global production teams to coordiate and delivered the assets. During the launch week there were two teams were on stand by to support additional design requests from Au market place. India design team definied the new styleguide elements for boxing day since the global styleguide was not in
providing the best experience. We've rolledout and delivered the new boxing day styleguide only for AU market.
